At the IVS Startup Market, “Shizuoka Matcha Therapy” will not be selling matcha this time. Instead, our booth will feature a demonstration of the AI chatbot “Tea Counselor AOI’s ROOM,” using GO-RIN-CHA — a premium tea from the Enshu region of Shizuoka, produced by Shizuoka Yasumaen.
GO-RIN-CHA – Premium Tea from Shizuoka Graceful and dignified. A tea that resonates with both body and soul.
Born from the rich nature of the Enshu region in Shizuoka and the craftsmanship of master tea artisans, GO-RIN-CHA is the ultimate cup of premium tea.
Blessed with ideal climate and soil, and nurtured with great care by skilled hands, this tea is a harmonious gift of heaven, earth, and humanity.
It carries a pure aroma, a profound depth of flavor, and an air of quiet dignity.
The name GO-RIN-CHA is inspired by the strength and beauty of athletes who continuously strive to better themselves.
It embodies the "Five Noble Spirits" — five dignified virtues — making this a tea of true pride.
Additionally, we will offer a special edition of GO-RIN-CHA, blessed at Honkoji Temple in Kosai City, Shizuoka, and marked with the Tokugawa Shogunate’s sacred Aoi crest. This exclusive tea will be available for purchase at our booth.
① “Aka” (朱 – Enshū Black Tea)
The Enshū region in western Shizuoka was once renowned for producing black tea for export from the Meiji era through the early Shōwa period.
“Aka” is a domestically produced black tea made from tea leaves grown in the clear mountain air and carefully fermented to maturity.
It features a refreshing aroma and a mellow sweetness with minimal bitterness — a signature of Japanese black tea.
② “Kuro” (黒 – Black Kōji Fermented Tea)
“Kuro” is a fermented tea made with black kōji mold. It is rich in health-supporting compounds such as gallic acid, citric acid, catechins, polymerized polyphenols, vitamins B2 and E, and dietary fiber (powdered).
Although we cannot make specific health claims due to regulations, these ingredients are known to support digestion, and may help regulate triglycerides, cholesterol, and blood sugar levels.
③ “Kiiro” (黄 – Pan-Fired Tea)
This tea is made using the rare pan-firing method, rather than the typical steaming process used in Shizuoka.
Tea leaves grown without any pesticides or chemical fertilizers in Haruno Town, Tenryu Ward, Hamamatsu City, are carefully processed to create this golden, clear tea.
Its roasted aroma and clean finish pair exceptionally well not only with Japanese cuisine, but also with other dishes like Chinese food.
④ “Aoi” (碧 – Kakegawa Deep-Steamed Tea)
Steamed longer than usual, “Aoi” has fine, broken leaves that release more of their components, resulting in a rich, smooth flavor.
This version of deep-steamed tea uses “kabusecha” (shade-grown tea), creating a vibrant green color and a unique sweetness not found in typical deep-steamed varieties.
⑤ “Midori” (翠 – Blend of Three Premium Cultivars: Saemidori, Sakimidori, Okumidori)
“Midori” is a blend of early-harvest cultivars Saemidori and Sakimidori, and the late-harvest Okumidori, all grown in the Enshū region of Shizuoka.
Unlike the common Yabukita cultivar, this blend offers a beautiful green color, refined sweetness, elegant aroma, and deep umami.
