Last Updated: September 17, 2026
Funpicking Co., Ltd. (“Funpicking,” “we,” “our,” or “us”) recognizes the importance of protecting personal information and is committed to handling it responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with the Shizuoka Matcha Therapy website, our products, events, workshops, surveys, communications, and other related services (collectively, the “Services”).
We comply with Japan’s Act on the Protection of Personal Information (“APPI”) and, where applicable, other privacy and data protection laws, including the General Data Protection Regulation (“GDPR”), the UK GDPR, and applicable U.S. state privacy laws.
1. Personal Information
“Personal information” means any information relating to an identified or identifiable individual, including information that identifies an individual directly or indirectly.
Depending on the applicable law, personal information may also be referred to as “personal data.”
2. Information We May Collect
Depending on how you interact with us, we may collect the following categories of information:
Information You Provide to Us
- Name
- Company or organization name
- Department and job title
- Postal address
- Email address
- Telephone number
- Event, seminar, workshop, or tasting-session registration information
- Order, delivery, billing, and transaction information
- Survey responses and feedback
- Information contained in inquiries or other communications
- Business card information
- Marketing and communication preferences
- Photographs, video recordings, or audio recordings taken at events
- Any other information you voluntarily provide to us
Payment card details may be processed directly by a third-party payment service provider. We do not intend to retain complete payment card information unless expressly stated otherwise.
Information Collected Automatically
When you use our website, we or our service providers may automatically collect certain technical and usage information, including:
- IP address
- Browser type and version
- Device type and operating system
- Language settings
- Referring and exit pages
- Pages viewed and actions taken on the website
- Date and time of access
- Cookie identifiers and similar online identifiers
- Approximate location derived from an IP address
3. How We Collect Personal Information
We may collect personal information through:
- Our website and online forms
- Product orders and transactions
- Event, seminar, workshop, and tasting-session registrations
- Surveys and questionnaires
- Email, telephone, social media, and other communications
- Business card exchanges
- In-person meetings and events
- Cookies and similar technologies
- Service providers acting on our behalf
- Publicly available sources, where permitted by law
We collect personal information by lawful and fair means.
4. Purposes for Which We Use Personal Information
We may use personal information for the following purposes:
- To provide, operate, maintain, and improve the Services
- To process product orders, payments, deliveries, returns, and customer support
- To receive and manage registrations for events, seminars, workshops, tasting sessions, and other programs
- To verify identity when responding to inquiries or requests
- To communicate with users, customers, participants, business partners, and prospective partners
- To provide important notices regarding the Services, orders, registrations, or events
- To conduct surveys and collect feedback
- To plan, develop, and provide new products, features, events, and services
- To create aggregated or statistical information
- To send information about our products, events, services, and activities where permitted by law
- To manage marketing preferences and unsubscribe requests
- To request permission to use photographs, videos, comments, testimonials, or other content
- To prevent fraud, misuse, security incidents, or unlawful activity
- To protect our rights, property, safety, users, and business partners
- To comply with legal, regulatory, accounting, and tax obligations
- To establish, exercise, or defend legal claims
- For other purposes disclosed at the time the information is collected
- For purposes reasonably related to those described above
We do not use personal information for materially different purposes without providing appropriate notice and, where required, obtaining consent.
5. Legal Bases for Processing
Where the GDPR, UK GDPR, or another law requiring a legal basis applies, we process personal information based on one or more of the following:
- Performance of a contract: Processing is necessary to provide requested products or Services, manage event registrations, or fulfill an agreement with you.
- Consent: You have given us permission to process personal information for a specified purpose.
- Legitimate interests: Processing is necessary for our legitimate business interests, such as operating and improving the Services, communicating with customers and business partners, and protecting the security of our operations, provided that those interests are not overridden by your rights.
- Legal obligations: Processing is necessary for compliance with laws and regulations.
- Protection of vital interests: Processing is necessary to protect the life or physical safety of an individual.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted before the withdrawal.
6. Events, Photography, and Recordings
We may take photographs, video recordings, or audio recordings at events, seminars, workshops, exhibitions, tasting sessions, or similar activities.
When photography or recording is planned, we will provide notice through the event announcement, registration form, venue signage, or another appropriate method.
Photographs or recordings may be used for:
- Event records
- Our website and social media accounts
- Press releases
- Public relations and marketing materials
- Reports and presentations
Where an individual is clearly identifiable and the use goes beyond general event documentation, we will obtain consent where required by applicable law.
Participants who do not wish to be photographed or recorded should notify us before or during the event. We will make reasonable efforts to accommodate such requests.
7. Disclosure of Personal Information
We do not disclose personal information to third parties except in the following circumstances:
- You have given us consent.
- Disclosure is necessary to provide a product or Service you requested.
- Disclosure is made to a service provider acting on our behalf.
- Disclosure is necessary for a jointly organized event, and appropriate notice or consent has been provided.
- Disclosure is required or permitted by law, regulation, legal process, or a governmental authority.
- Disclosure is necessary to protect the life, health, safety, rights, or property of an individual or organization.
- Disclosure is made in connection with a merger, acquisition, reorganization, financing, transfer of business, or similar transaction.
- Another exception under applicable privacy law applies.
We do not sell personal information for monetary consideration.
8. Service Providers
We may engage service providers to perform functions on our behalf, including:
- Website hosting and maintenance
- Cloud storage
- Email delivery
- Event registration and management
- Payment processing
- Product fulfillment and delivery
- Customer support
- Analytics
- Translation
- Marketing support
- Information security
- Professional advisory services
Service providers are authorized to process personal information only as necessary to provide their services or as otherwise permitted by law.
We take reasonable steps to select appropriate service providers and require them to protect personal information through contractual or other appropriate safeguards.
9. International Data Transfers
Funpicking Co., Ltd. is based in Japan. Personal information may be transferred to, accessed from, stored in, or processed in Japan and other countries in which we or our service providers operate.
Privacy laws in those countries may differ from the laws of your country of residence.
Where required by applicable law, we use appropriate safeguards for international transfers, which may include:
- An adequacy decision issued by a competent authority
- Standard contractual clauses
- Contractual protections with service providers
- Your explicit consent
- Another legally recognized transfer mechanism
You may contact us for additional information about the safeguards applicable to your personal information.
10. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Fulfill the purposes described in this Privacy Policy
- Provide the Services
- Maintain appropriate business and transaction records
- Comply with legal, tax, accounting, and regulatory obligations
- Resolve disputes
- Enforce agreements
- Protect our legal rights
The retention period may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
When personal information is no longer required, we will delete, anonymize, or securely dispose of it in accordance with applicable law and our internal procedures.
11. Data Security
We implement reasonable organizational, administrative, physical, and technical safeguards designed to protect personal information against:
- Unauthorized access
- Improper use or disclosure
- Loss or theft
- Alteration
- Destruction
- Accidental or unlawful processing
These measures may include access restrictions, authentication controls, appropriate storage procedures, employee and contractor oversight, and service-provider management.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.
If a personal data breach occurs, we will investigate the incident and provide notice to affected individuals and relevant authorities where required by law.
12. Cookies and Similar Technologies
Our website may use cookies, pixels, local storage, and similar technologies to:
- Operate essential website functions
- Remember user settings
- Understand website usage
- Improve website performance and content
- Measure the effectiveness of communications or marketing activities
- Maintain website security
Where required by law, we will obtain consent before using non-essential cookies.
You may control cookies through your browser settings or any cookie-preference tool made available on our website. Disabling certain cookies may affect the functionality of the website.
Third-party services may also collect information through cookies or similar technologies. Their handling of information is governed by their respective privacy policies.
13. Marketing Communications
Where permitted by law, we may use contact information to provide news and information about our products, Services, events, and activities.
You may opt out of marketing communications at any time by:
- Using the unsubscribe link included in an email
- Changing your communication preferences, where available
- Contacting us at the address listed below
Even if you opt out of marketing communications, we may continue to send non-marketing messages necessary for transactions, event registrations, security, legal compliance, or customer support.
14. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request information about how we process your personal information
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion or erasure of personal information
- Request restriction of processing
- Object to certain processing
- Withdraw consent
- Request data portability
- Request suspension of use or third-party disclosure
- Opt out of certain marketing activities
- Lodge a complaint with a competent data protection authority
These rights may be subject to legal conditions, limitations, and exceptions.
To exercise a privacy right, please contact us using the information in Section 19. We may request information reasonably necessary to verify your identity and protect personal information from unauthorized disclosure.
We will respond within the period required by applicable law.
California and Other U.S. State Privacy Rights
If an applicable U.S. state privacy law applies to us and to your personal information, you may have additional rights, including the right to know the categories of personal information collected, the purposes of collection, the categories of recipients, and the sources of the information.
You may also have the right to request access, correction, deletion, portability, or to opt out of certain uses or disclosures.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
15. Children’s Privacy
Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16 without authorization from a parent or legal guardian where required by law.
If you believe that a child has provided personal information to us without appropriate authorization, please contact us. We will take reasonable steps to investigate and delete the information where required.
16. AI Tea Counseling
At present, AI Tea Counseling is designed to provide tea recommendations without requiring users to provide their name, contact information, medical history, or other information intended to identify them.
Users should not enter their name, contact details, medical records, diagnosis, medication information, or other identifying or sensitive information into AI Tea Counseling.
AI Tea Counseling does not provide medical advice, diagnosis, or treatment and is not a substitute for consultation with a qualified healthcare professional.
If we introduce features that collect or retain personal information through AI Tea Counseling in the future, we will update this Privacy Policy and provide appropriate notice before beginning such collection. Where required, we will obtain consent and explain:
- What information is collected
- Why it is collected
- Whether it is retained
- Which service providers process it
- Whether it is transferred internationally
- How long it is retained
- How users may exercise their privacy rights
17. Third-Party Websites and Services
Our website may contain links to websites, platforms, or services operated by third parties.
We are not responsible for the privacy, security, or content practices of third parties. We encourage users to review the privacy policies of those third parties before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy in response to changes in our Services, business practices, technology, or applicable laws.
The revised Privacy Policy will be published on our website with an updated “Last Updated” date.
If a change materially affects how we use personal information, we will provide additional notice or obtain consent where required by law.
19. Contact Us
If you have questions, concerns, complaints, or requests relating to this Privacy Policy or our handling of personal information, please contact:
Funpicking Co., Ltd.
Representative: Tamaki Natsume, Representative Director
Address: B1F, Zaza City Hamamatsu Central Building, 100-1 Kajimachi, Chuo-ku, Hamamatsu, Shizuoka, Japan
Email: info@funpicking.com
Website: https://funpicking.com/
Individuals in the EEA or the United Kingdom may also have the right to lodge a complaint with the data protection authority in their country of residence, place of work, or the location of the alleged infringement.